It’s a question that has popped up time and time again in recent years in the US, and it’s one that McDonald’s is taking very seriously.
“I don’t think there’s any doubt about the fact that the blue chip brands are now in the top 10, 20 and even 30 percent of our customer orders, and that is just in the last few months,” McDonald’s US Marketing Manager Scott McCurdy told CBC News.
“It’s a really exciting time to be a McDonald’s fan in America, especially with the global economy coming back.”
McDonald’s US is already in a strong position, and this year the chain will launch two new blue chips, including the newest in the snack category: peanut butter and jelly.
McDonalds says it’s also looking to improve its taste with a new line of products, including its new Blue Chips™ brand of blue chips.
“This new line is a premium-quality snack for the everyday diner, and is designed to bring back the nostalgic taste of blue-chip goodness,” McDonalds says.
McCooks says its Blue Chips line of blue chip snacks is made from real blue chip chips, and are packed with a variety of ingredients.
McFlurry, however, says this line is not the same as the new Blue Chip products, and they are just “a small subset of the new line.”
“It is not going to be the same blue chips that people are accustomed to seeing in our stores, and we don’t have any plans to change that,” she says.
“There’s a lot of excitement surrounding the new product that we are announcing today, and as you’ll see it’s a different experience than the ones that have been available for quite some time.”
McCook’s is one of several companies looking to introduce new flavors, including green-cheese-chip, and McCurdy says the new lines will be released over the next few months.
“We’re looking forward to launching a new product in our US locations in the coming months,” he says.
In Canada, McDonald’s Canada said its Blue Chip snacks were launched in the country last month.
The company says it will be releasing a new Blue-chip line of snack products in the first quarter of 2020.
Follow CBC food producer and columnist Julie Burchill on Twitter: @Burchill_JMB