In October, when Atkins started marketing its premium frozen breakfast cereals and snacks, it raised a whopping $1 billion from investors including Amazon, the New York Times and Twitter, which gave it a valuation of $70 billion.
The company’s chief executive, Mike Johnson, has said the company will spend the rest of its life making its frozen cereal and snack offerings more healthy and nutritious.
But its latest investment is a sign that Atkins is also making an attempt to shake up the frozen food industry.
Johnson’s comments came during a question-and-answer session with investors at the annual BlackRock conference.
Johnson said the investment would help the company “expand our portfolio and focus on some of the challenges we face in the frozen foods market.”
He said he had met with the CEOs of the companies that make Atkins’ frozen breakfast and snack products and was working to convince them to sign on.
Johnson declined to say how much he paid for the investment.
He said that after the investment, Atkins would be able to hire more employees.
He also said that he would work to increase the quality of Atkins’ products, and he would seek to get companies to take steps to improve their food supply chains.
In October Atkins unveiled its frozen breakfast products that include cereal, protein bars, snacks and more.
In April, Johnson said that Atkins was investing $1.5 billion in the company.
The Wall Street Journal first reported the investment in April.
Johnson did not respond to requests for comment.
Johnson has also said the frozen breakfast business has grown to include “an array of products that are made from whole grain, whole grains, nuts, seeds and soy.”
He also has said that the company is expanding its range of products.
Atkins has had a tough year.
The market for frozen breakfast cereal has been severely disrupted by the introduction of the new cereal, which has been blamed for raising the prices of some brands.
Johnson previously told investors that the frozen cereals were not a good business model.
He told the Journal that he was confident in Atkins’ ability to build a successful frozen breakfast brand and said he expects the cereal market to grow “over the next couple of years.”
Johnson said he was also working with the company to create a new frozen cereal that would be healthier and easier to use.
The cereal would be “better than what’s out there,” he said, adding that it would have “more calories.”
The new cereal would not be available until late 2018, according to Johnson.
In an interview with Bloomberg Television in December, Johnson noted that he believed that the new frozen breakfast would have better taste and “more nutritional value.”
The cereal is sold in boxes of 100 or 100-gram servings, according a spokeswoman for Atkins.
The new products include cereal with protein bars and cereals with fruit, like Blueberries, Flax and Avocado, that are also available in boxes.
The cereals are priced at $6.99 each, with a $5.99 minimum purchase.
Johnson also told the WSJ that Atkins has “been experimenting” with a new kind of frozen breakfast product that would not contain eggs.
The fresh, unsweetened cereal would come with a variety of fruits, including pineapple and apricots, and contain less sugar than its traditional counterpart, he said.
Johnson was asked about the breakfast cereal controversy during the Bloomberg Television interview.
“I’m not going to answer all the questions,” he told the journalist.
“The whole idea of a frozen breakfast is that you get your breakfast when you get home.
The question is, can we create a healthier way to get it to you?”
“That’s what’s really driving our growth right now.”
Johnson also said he thinks that the cereal business is “moving forward” and said that it will continue to be “a sustainable business.”