The best-selling candy company in the world is getting some new life as the world’s sweetest snack is being introduced in Australia.
Sargento is coming to a Sydney supermarket and is already making its way onto shelves around the country.
“It’s one of our favourite snacks and it’s been around for so long,” Sargento CEO and co-founder, David Sargenty, told ABC News Breakfast.
“The whole concept is that you take the sweet essence and add in a little bit of sugar, and it creates a sweet taste.”
“I think the world would love it.
I’m sure they’ll love it.”
It’s the first time a company from Australia has been on supermarket shelves in the US and the first Australian-made Sargents are currently on shelves in Australia, South Africa and the US.
“I would love to be able to have our own Sargency on our shelves, and that would be great,” Mr Sargy said.
“We’re always looking for ways to improve our products and we think the best way to do that is by partnering with our Australian partners.”
Sargentos sweet potato, which is named after the town in Portugal where it was created, is a mix of sweet potato flakes and sweet potato starch.
“Sargenty’s are the most popular snack in Europe, they’re super popular in Japan and Australia, so I think they’ll really take off in this country,” Mr Meech said.
The company’s Sargenzies are available in the United States and South Africa, and its products are sold in stores like McDonald’s, Burger King, Pizza Hut, Lidl and Tesco.
Sesame cookies, a variety of cookie dough made with Sargenys sweet potato protein powder, have been a hit in Australia since its introduction.
“What we’ve really enjoyed doing is bringing Sargence products to the Australian market,” Mr Ma said.”[Sargenzys] are one of the first products in the UK and Ireland to be made with sweet potato proteins.”‘
Sargence’ cookies, made with sugar free flour and with a sweet potato flavour, are the first Sargenes to be sold in Australia and are available to eat at local cafes and restaurants.
Mr Ma said he had hoped Sargences introduction would lead to a nationwide revival of the snack.
“For us, it was always a dream to have Sargends as our main ingredient in our products,” he said.
Mr Meecha said the company was still in talks with the government about bringing Satellites to Australia.
Topics:food-and-cooking,sugar,salt-of-the-earth,food-safety,sarah-bennett,sydney-2000,nsw,australiaFirst posted April 04, 2018 11:33:00Contact Sarah Bennett