I was browsing the Best Costcos site at Best Buy in the spring of 2014 when a friend of mine came up to me and said, “I just can’t wait to get back to college.”
He was referring to the student loan repayment program at BestBuy, the largest discount retailer in the United States, where I was enrolled as a student.
It was the beginning of a lifelong relationship that I now refer to as “college-boring” because it was, in many ways, my college of choice.
I bought some groceries there that I didn’t really need at home, like cereal and cereal-based protein shakes.
At the time, the only cereal I could buy was the regular stuff and I was not very interested in a brand-new cereal that I’d never heard of.
After buying a box of peanut butter and jelly sandwiches, I went to the checkout counter and bought a box full of the Best Buy-branded cereal.
I had no idea how expensive it would be, but I knew it was expensive.
And when I went back to the store later that day, it was even more expensive.
At that point, I was a graduate student at Harvard and had a job at a major technology company.
When I got home that evening, I opened up the box of cereal and realized that it was a lot more expensive than I had imagined.
As the days went on, my cereal purchase continued to escalate and more and more cereal boxes started arriving.
My roommate at the time was a senior in college, and when I told him about my purchase, he thought it was really cool.
He told me that it would take me at least another couple of years to finish the program, but he also added that it wasn’t as bad as he thought.
So, I decided to buy at least some cereal from BestBuy at least once a month, even if it was only for one day.
That was probably a little bit extreme, but at the same time, I had been thinking about the cereal program for a while, and I knew that my cereal purchases were not just for the cereal itself.
For me, it wasn